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Recent Posts
Functional vs. non-functional shopping motives
The analysis of shopping motives must be preceded by a distinction between motives and goals, or intents. We may refer to legal language to better understand how a motive precedes […]
Plenty of experts, few trainers
Plenty of experts, few trainers: where to find help to become a real champion?
We are all familiar with television sport programs moderated by a journalist that never competed in any […]
Transformational learning: creating the right experimental environment
The notion of transformational learning implies achieving a lasting change of behavior, improving the effectiveness of personal and organizational change. Transformational teaching has been defined as “the expressed or unexpressed […]
The myth of subliminal messages in marketing
In 1998 popular Italian comedian Beppe Grillo was hired by a yoghurt company to create a series of TV ads. He came out with a very successful spot where he […]
Driving organizational change through shared learning
Studying the role of learning in organizational change implies questioning the role of individuals, leaders and structures. It made me think of Bismarck’s cigar. The battle of Sadowa between Prussia […]