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INEDITI di Davide Mattioli & Luis Battistella

By Audere Group|2020-11-20T14:09:12+00:00November 15th, 2018|

L’Omino dei Sogni

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Pensieri di Polvere (Così Bella che)

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By Audere Group|2018-12-19T03:24:35+00:00October 19th, 2018|

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Functional vs. non-functional shopping motives

2, Advertising, Branding, Consumer Behavior, Creative, Marketing, Media, Psychology, Sales Strategies

Functional vs. non-functional shopping motives

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The analysis of shopping motives must be preceded by a distinction between motives and goals, […]

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Plenty of experts, few trainers

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Plenty of experts, few trainers: where to find help to become a real champion?

We are […]

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Transformational learning: creating the right experimental environment

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The notion of transformational learning implies achieving a lasting change of behavior, improving the effectiveness […]

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The myth of subliminal messages in marketing

4, Advertising, Branding, Consumer Behavior, Ethics, Marketing, Media

The myth of subliminal messages in marketing

By Audere Group|2017-10-31T22:17:38+00:00March 2nd, 2015|

In 1998 popular Italian comedian Beppe Grillo was hired by a yoghurt company to create […]

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5, Change Management, Leadership, Organizational Learning, People Management

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Studying the role of learning in organizational change implies questioning the role of individuals, leaders […]

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